Reasons for People’s Resistance to New Products
With the development of technology and science, more and more new products and especially the high-tech products appear in the market. However, the disappointing fact is that many of such products seem not to be very popular with the customers, which is a big challenge for a lot of companies. To solve this problem, we need to know the reasons for people’s resistance to these new products. There are three main reasons for this problem, difficulty to change some traditional opinions of people, too high prices of the new products and knowledge gaps for customers to overcome. The first reason is that it is difficult to change some traditional opinions. It may take some time for them to accept some new, special products which they have never heard before. For example, Newater is such a product. When it comes to Newater, many people may relate it to waste water from home and industry. They may never want to drink the water because of their impression of the sources of this clean...